Softsubs provided by WITH S2 Written In The Heavens Subbing Squad
Translation by KBS World
How long has it been since he passed out?
- About an hour. - About an hour.
- Is the operating room ready? - Yes.
Let's hurry.
You can't come in.
Ma'am.
He had a brain aneurysm, which seems to have ruptured.
Brain aneurysm?
It's like a time bomb inside his head.
It's so deep inside that we couldn't operate on it.
I don't know what you're thinking.
I'm sorry.
He's been pushing you to get married quickly because of his condition.
Did you really not know?
We don't care who you marry.
Just go to the States if you're going to keep causing him grief.
The surgery will take a while. Let's wait in the patient room.
This way.
Please leave a message after the tone.
Her phone is turned off. I get a bad feeling.
Don't worry.
It's her own father after all. I'm sure she's fine.
Since the Mujin ad went well, why don't you come back to Giant?
The office feels empty without you.
I don't believe this. He seemed so healthy.
The doctor said the surgery went well. You need not worry.
Mr. Baek's a strong person. I'm sure he'll be fine.
Thank you for everything.
But does his family have to treat us like this all the time?
It's absurd that his own daughter can't see him whenever she wants to.
Stop it, Aunt Miok.
If I were to go in there, it'll be uncomfortable for them and for me.
This is how the Baek family treats Jiyun.
Please take good care of her so that she doesn't feel alone.
I'll do my best, ma'am.
They've left. You can go in now.
No matter what anyone says, you're my daughter.
I'd like you and President Kang to lead BK Ad,
which will become the nerve center of BK Group.
I had left you alone so you could clear your mind,
but you went and ruined my plan.
Get out!
I don't want to see you, so get out right now!
Dad.
I'm sorry.
I'm sorry, Dad.
Please leave a message...
Jiyun, I'm worried about you.
Call me as soon as you get this.
What a shocker!
So, Jiyun's the daughter of the chairman of BK Group?
I did think it was weird that Mr. Baek asked to see Taebaek.
Wait a minute.
This means Taebaek will become
the son-in-law of the owner of BK Group.
Wow!
Taebaek hit the jackpot.
You all be quiet.
Why did you tell them anyway?
Don't yell at me.
I figured they needed to know too.
Hello, everyone!
Have you been well?
Of course.
Because no matter where I go, all the guys treat me like a queen.
What's that?
Don't tell me you're selling jade heating blankets.
Yup. These are jade heating blankets.
President Ma, why don't you try one?
It comes with an electromagnetic wave shield,
and it's 10 times better than a massage chair at 1/10 the price.
But I haven't even paid off my loan yet.
It's only been 2 weeks, and you got yourself in a pyramid scheme?
Come on. Do I look like someone who'd get conned into a pyramid scheme?
I just completed my network marketing training.
Listen, Soran.
Network marketing and pyramid schemes are the same thing.
Really?
What am I going to do?
I already spent $3,000.
Taebaek will kill me.
Soran, I'll buy everything.
So don't tell Taebaek and get out of
that scheme right away. Promise me, okay?
Really?
You're the best.
She's using one of her pyramid scheme techniques.
Don't fall for it.
Have you been conned all your life?
Just stay out of this, you heartless soul.
Why do you even bother making money like this
when Taebaek will soon marry the daughter of a business tycoon?
What are you talking about?
You didn't know?
Jiyun's the daughter of the chairman of BK Group.
What? BK Group?
I feel bad for Mr. Baek,
but this might actually work in your favor.
What do you mean?
Because Mr. Baek has fallen ill,
the company can't hold you accountable
for the BK Chemical plant debacle.
What do you plan to do now?
Mr. Baek wanted to put me in charge of two matters.
BK Ad and Jiyun.
I intend to follow his wishes.
Is that for love or ambition?
Let's just say both.
Whether it's love or ambition,
a person who can choose one over the other can become powerful.
But a person who wavers between the two is prone to failure.
Do you still intend to carry on?
Even if I do fail,
I want to find out what's waiting for me at the end of this journey.
I'm curious too.
If my resignation hasn't been processed yet,
I'd like to return to BK Ad.
Of all the big name companies, why BK?
You won't stay in a relationship with the daughter of our sworn enemy, right?
Don't you think "sworn enemy" is a bit harsh?
Yeah. Maybe Mr. Baek did cause your family grief, but still.
I would've welcomed any other business magnate with open arms,
but BK and Mr. Baek are a bit different.
Stop stuffing your face and say something, Taebaek.
You should eat while it's still hot.
Taebaek, check this out.
What is it?
[BK chairman Baek Jaehwan undergoes emergency surgery for a brain aneurysm]
I'll be back.
Dad.
Dad, it's Hyeonjin.
How do you feel?
Did you really call me "Dad"?
Yes.
Dad.
I heard about Mr. Baek.
Is Jiyun okay?
Taebaek, you love Jiyun, right?
Yes, of course.
If you do, then please let her go.
I know you're a good man.
And I also know you really love her.
But your love alone won't bring Jiyun happiness.
Ever since she was born, she's never had a proper family.
I want Jiyun to create a happy family with her father's blessing.
For the sake of her happiness, please let her go.
Paralyzed from the waist down?
The bleeding was rather severe.
Things could've actually turned out worse.
Will he get better with therapy?
I can't guarantee anything.
I'm sorry.
What makes you think you can run BK Ad?
I'm your eldest son.
Isn't that alone reason enough to put me in charge of
what's poised to be the nerve center of BK Group?
You don't have the skills or the experience.
If I put you in charge of such a big company,
it'll ruin you and the company both.
Aren't you being rather harsh on him?
Dad's always been like this.
Let's go. Take care.
Wait.
Come closer.
How are you feeling, sir?
I'm sure Dr. Kim's told you about my legs.
I'm fine otherwise.
So Hyeonjin, have you made up your mind?
I'll return to BK Ad.
You've made the right decision.
While you're at it, it'd be nice if you'd start planning the wedding.
I don't want to rush.
I feel so much better now.
If Jiyun and I break up,
I don't think I'll be able to continue making ads.
Stop being a wimp.
Then make sure she stays with you.
If I do that, what about Mr. Baek?
If I stay with Jiyun, she'll have to sever ties with him.
At times like these, simplicity is best.
Things are complicated enough between you and Jiyun.
Do you think I can make Jiyun happy?
What do you think?
That's what really matters.
Honestly, I'm not sure I can.
The more I think about it, she's like a client I may not be able to handle.
What should I do?
Oh!
How is everyone?
Look who's here.
Jiyun.
I read the news about Mr. Baek.
How is he?
The surgery went well. He's in therapy now.
Thank you for your concern.
Taebaek's out at a meeting with a client.
He should be back any time now though.
Jiyun, you really fooled us.
I'm sorry. I didn't mean to deceive you.
You have to return to Giant.
We need your ingeniuous copywriting.
But you have Ms. Lee.
You know all too well I lost my edge a while back.
The door's always open, so come back any time.
Jiyun, please don't leave us.
Jiyun.
How did the meeting go with the client?
It went okay.
Could you step out with me?
I have something to tell you.
There's no need. We'll leave, so you can talk here.
No. We can go.
We were stumped for ideas anyway. We need some fresh air.
Come on, guys. To the cafe across the street.
I wonder what she's come to say to Taebaek.
She seemed rather somber.
I hope Taebaek doesn't go into hibernation again.
Wait up.
The Baek Coffee-Lee Ganpan duo has a sizeable portfolio.
We sure do.
How's Mr. Baek?
The surgery went well,
but he's having trouble with his legs.
I'm reporting to work at BK Ad as of tomorrow.
I'm going to stay by my father's side.
I don't think I'll be able to see much of you anymore.
I hope you keep making amazing ads.
I'll be rooting for you from afar.
I'll root for you too.
And I wish Mr. Baek a speedy recovery.
Should we shake hands?
Take care, Baek Coffee.
You too, Lee Ganpan.
I'll get going then.
I won't remove this ring either.
No matter how tough things get,
I'll never remove this ring.
I promise you.
I'm perfectly happy with an entry level position.
Like everyone else, I want to
make my way up one step at a time.
Won't it be uncomfortable fo the rest of the staff
if the owner's daughter is an entry-level employee?
Being in a position befitting your background is not a privilege,
but your way of making things easier for everyone else.
I appreciate your advice,
but I want to be in a position befitting my competency.
I'll be very careful not to make things uncomfortable for the staff.
Then how about this?
Mr. Baek wanted to make you a director,
but as president, I'll use my authority to appoint you as the head of a team.
That's the best I can do for you.
Very well then.
And as for the wedding,
I'd like to take things slowly.
That's fine.
Mr. Baek is not well,
so I don't see any reason why we need to rush.
Hello, Director Ko.
I need to say hello too,
but I don't know yet what your title is.
Ms. Baek will be heading Team 2.
Heading Team 2?
I look forward to working with you.
I look forward to working with you too, Ms. Baek.
She is Mr. Baek's only daughter.
How should we address her?
This is a lot of pressure.
Just be your usual selves. It'd be weird if we went overboard.
But what if we make it into her bad books?
There's a higher chance of making it into her bad books if we fuss over her.
Ms. Baek Jiyun will be heading Creative Team 2 as of today.
Nice to see you again.
Likewise.
We are most delighted to have you back at BK Ad.
To celebrate, coffee will be on me.
What would you like, ma'am?
A creamy latte macchiato or a clean and simple americano?
What's up with the smell?
It doesn't taste too bad.
Diet, diet...
I thought it tasted okay.
Small portions would be key.
At this rate, we might have to push back our meeting with the client.
This is harder because it's not regular but diet pet food.
Where's Taebaek? We can really use his help.
He called and said he was on his way.
He's coming in today?
He should just stay home. I'm sure he has a lot to think about.
What good would that do for him?
He should work to keep his mind preoccupied.
I told him to come in,
so don't make things harder on him by trying to console him and what not.
Understood?
- Yes. - Yes.
Taebaek, we were waiting for you.
Why?
We need ideas.
Just one. Please?
One for me too.
I can't even take half a day off, can I?
What's this?
Taebaek.
When did you make these?
What is it?
Did you stay up all night doing this?
A cat should look like a cat.
The copy's amazing.
Is it?
This is so clever.
Take a look at this one.
We need to get a move on.
No matter how great the design, we're done if we're late.
Let's go. Move.
I have a good feeling about this.
Baek Coffee.
Don't ever lose that smile.
I'll try to smile too.
Taebaek, what's keeping you? Let's go!
I'm coming!
[6 months later]
[Korean wins gold at Euclie Awards]
The bride is ready.
I shouldn't say this,
but her beauty overpowers the dress.
I think so too.
Ma'am, that's a smile for identification photos.
You'll have to smile more radiantly at the wedding for good wedding photos.
Okay?
I like it. I'll go with this one.
You don't mean it, do you?
That's the only one you tried on.
But I really like it.
I don't see the point of trying on any more dresses.
But still...
I'm also rather busy.
I see.
President Kang, you can head back to the office.
You're not coming?
I forgot about the meeting with the client for the zoo ad.
I'm sorry.
Isn't Director Ko in charge of client meetings?
But our team will be working on the ad.
You do know we have an appointment with the jeweler this evening, right?
I'll head straight over after the meeting.
I'm running late. I have to go.
It's been a long time, Jiyun.
I know.
I trust you're well.
Of course.
Is something the matter?
President Ma submitted our Everest ad
to the Euclie Awards, and they just contacted me.
We won the gold prize.
Really?
That's great. Congratulations.
The award ceremony is in New York,
but since we made the ad together, I didn't think it'd be right for me to go alone.
That's fine.
You came up with the idea anyway.
But you came up with the copy.
If you're not too busy, would you like to go with me?
I'm rather busy these days getting ready for my wedding.
Where is he?
Just wait. He'll be here soon.
Come on, Taebaek.
Taebaek!
He's here.
Please step aside.
Congratulations.
Could you pose for the camera?
- Congratulations! - Thank you.
Congratulations, Mr. Lee.
It's been a long time since a Korean has won a Euclie Award.
How do you feel right now?
I'm very happy.
I'd first like to thank everyone at the Sharing Foundation
for giving me the opportunity to make a great ad.
And I'd also like to thank the Giant staff for their support.
Finally,
I thank Ms. Baek Jiyun for coming up with
the world's greatest ad copy ever.
Ms. Lee, do you know what the Oscars of the ad industry is?
The award every ad professional dreams of winning.
The Euclie Awards, right?
Yup.
And the winner of that prestigious award is none other than...
You make me so proud.
How can you be so perfect?
No one likes a lecture over dinner. Just eat.
Who raised you so well?
Ms. Ji Gwansun, of course.
Did you hear that?
I'm the happiest person in the world,
happier than a newlywed bride,
and happier than the richest king there is.
Oh, no.
But this is just the beginning of even happier days to come.
My little lamb.
Why don't you get yourselves matching rings or something?
Give me a break.
Like anyone's impressed.
Oh, right. Taebaek and Jiyun used to wear matching rings...
What's that got to do with anything?
Grandma, maybe we should've come some other time.
It's very busy here tonight.
It's always busy here thanks to you.
Look.
[The opening of our 100th branch]
It's all thanks to your ad.
Long time no see, Hyeran.
I'm glad you know.
What are you implying?
That you've been waiting for Taebaek to come see you?
I don't know what you're talking about.
She blushes over just about anything you say to her.
Hey, so are you really going to do it?
Are you sure it's a respectable agency?
They won't just let anyone join a girl group.
I know.
That's why they've chosen me.
So are you really going to be in a girl group?
What's the name?
It's a secret.
It's top secret, right?
I heard you're back at BK Ad.
I had packed everything up to leave for the States,
but it felt like I was running away. So I decided against it.
So why did you ask to see me today?
I read the news.
Congratulations.
How do you feel?
I'm in a daze.
I'm not sure whether I really deserve it.
Didn't you and Ms. Baek work on that ad together?
Yup.
It would've been nice if she had gone with you to New York.
Did you know Ms. Baek is going to marry President Kang?
I heard.
So you've given up on her?
It doesn't seem like you've gotten over her.
As for me, I still have feelings for President Kang.
That's why I didn't go to the States and returned to BK Ad.
Even if I still have feelings for her,
there's not much I can do about it.
You used to say
you can't say nothing can be done
unless you really try everything that can be done.
President Kang and Ms. Baek don't seem happy at all these days.
I don't think Ms. Baek has gotten over you either.
On what grounds are you making such a claim?
I spend more time with them than anyone else,
but I've never seen them smile.
Are you sure you've done everything not to lose Ms. Baek?
That's what I've come to say to you.
Okay, then.
I'm going to get going.
We're losing a growing number of visitors every year to theme parks.
We consider the upcoming re-opening our last shot.
If we fail to attract more visitors, we'll have to shut down.
We have a lot of work cut out for us then.
We'll do our very best to make you a great ad.
I didn't mean to put pressure on you.
This project is personally meaningful to me.
Pardon?
I used to come here with my mom when I was little.
I see.
I was the only child of a single mom, so I used to feel lonely often.
But here, it felt like I had a very big and boisterous family.
They sure are a rowdy bunch.
By the way, congratulations on the award.
Award?
I heard the Everest ad you made won an international award.
I didn't make that ad alone.
I know. It was a joint effort with Mr. Lee Taebaek,right?
You and Mr. Lee also made the chimney gun ad, right?
I was so taken by the ads
that I did some digging around to find out who had made them.
But you two work at different agencies.
Did you choose BK Ad because of those ads?
Yes.
What about Giant?
I thought it'd be better to go with the larger agency.
What we'd really like is for you and Mr. Lee
to make us an ad that is as moving as the Everest or chimney gun ad,
but that's just wishful thinking.
Are you sure you've done everything not to lose Ms. Baek?
That's what sets me apart as an ad guy.
I'm a shining fool of an ad guy among all the smart ones.
I do agree that you're a fool of an ad guy,
but I don't know about the shining part.
That's why you need to help me.
You need to help me shine.
What a coincidence.
I know.
We must have been drawn by the same force, the god of inspiration.
I was feeling a bit uncomfortable
about getting an award for an ad we made together.
Maybe the god of inspiration
drew us both here so that we could at least celebrate together.
The god of inspiration must have a lot of time on his hands.
How are the preparations going for the most important presentation of your life?
What are you talking about?
Your wedding.
It's a lot harder and more tedious than usual.
Really?
Shouldn't you be excited and happy with anticipation?
Jiyun, there's something I'd like to know.
Why are you going to do something
that doesn't excite you or make you happy?
I have an engagement to get to. I should go.
Congratulations on the award.
President Kang.
Where are you?
You haven't forgotten about our appointment, have you?
I'm sorry.
What's wrong? You don't sound well.
Are you sick?
No.
I'm very sorry,
but I can't make it to the jeweler today.
Is something the matter?
I'll tell you later. I'm sorry.
We'll have to do this some other time.
Hello?
Could you make time for me tonight?
You don't look like someone who's about to get married.
I don't?
You look more like someone who's just been dumped.
What are you getting at?
President Kang, are you happy?
I don't know
how many people out there can answer that question with a "yes".
If you're about to get married,
shouldn't you be able to say "yes"?
Do you still think Ms. Baek, or rather, BK Group,
can give you the happiness you seek?
I'll give you my answer after the wedding.
Hey!
What about Bali or the Maldives?
They also say there's renewed interest in Hawaii as a honeymoon destination.
Aunt Miok, I have to prepare for a meeting with a client.
Who cares about that?
We have wedding rings to pick out and wedding invitations to get printed.
I don't know how you can be so laid back.
That's why I said we should get a wedding planner.
That's absurd.
Why would I let someone else have all the fun?
You're my only niece. I want to do this for you.
Are you that happy I'm getting married?
Aren't you?
Sure.
Really?
But why don't you ever smile these days?
I don't smile?
You didn't know? You never smile anymore.
You should be giddy with excitement,
but you seem so down and worn out,
like you've been suffering for years in an unhappy marriage.
Am I wrong?
Jiyun, what I want for you is not marriage.
I just want you to be happy.
Are you happy these days?
Aunt Miok, don't worry about me.
I'll get on track with the wedding planning as soon as this presentation
is over and done with tomorrow, okay?
Okay.
President Kang and Ms. Baek don't seem happy at all these days.
It's a lot harder and more tedious than usual.
I don't think Ms. Baek has gotten over you either.
Hey.
Do you see what I'm doing?
Let's sweep every award there is
and impress every client there is.
I know you can do it.
But I think I've failed to impress my most important client ever.
Who are you talking about?
Jiyun.
It's been a while since you've uttered her name.
Did you hear something about her?
She's getting married to President Kang.
It's okay, kiddo. The world is littered with "important" clients.
I'm sure you'll meet a client who's made for you,
so don't worry.
There was only one reason I decided to let go of my most important client.
I thought President Kang was going make her a better ad than I ever could.
But Jiyun doesn't seem happy these days.
I thought you had moved on. Don't torture yourself like this.
This award made one thing very clear to me.
No matter how great an award I get,
it means nothing to me without Jiyun by my side.
President Ma.
I'm thinking of making a happy ad for Jiyun.
Don't tell me...
I'm going to go up against President Kang again for one more standoff.
Let's say you manage to change Jiyun's mind.
But what about the much more demanding client
who's breathing down Jiyun's neck?
None of the clients I've met have been easy.
First Jiyun, and then Mr. Baek. I'll have to melt both icebergs.
Good grief.
Have you ever heard of the Fosbury flop?
What are you talking about?
You know the high jump, right?
The one where athletes jump over a bar like this.
I think it was the 1968 Summer Olympics.
This athlete by the name of Dick Fosbury
used a never-before-seen back technique to win the gold.
So?
What you need right now is your own Fosbury flop.
That is, you won't win the gold medal unless you take
a completely unexpected and novel approach.
I'll take that to heart.
You won't live for tens of thousands of years.
Seize the day like this is your last.
You can do it, right?
Of course.
I'll be sure to win over my most important clients.
I heard BK Ad's looking to hire an experienced ad professional.
Yes. I can take your application.
You're Mr. Lee Taebaek, the Euclie Award winner, right?
Yes. I look forward to possibly working with you.
We were thinking of getting
a famous illustrator to create animal characters
for the Eunbit marketing project.
The goal of this approach is to do away with the preconceived notion
that zoos are restrictive spaces and create a more approachable image.
We will focus the marketing activities
in and around kindergartens and primary schools to effectively
reach our target audience.
Thank you for listening.
What do you think? Are you happy with it?
I don't know.
What we want to highlight
is that a zoo is not simply a place to see animals,
but a friendly space where people can interact with animals.
Children and families account for the bulk of zoo visitors.
I don't know much about advertising, but I think an ad with
a heartwarming story they can relate to would be effective.
But I don't think the ad design as it stands has that engaging quality.
I'm sorry.
What do I know anyway?
Am I being ridiculous?
No, sir.
You hit the nail on the head.
I'm sorry I keep rejecting your proposals.
No, we're sorry.
We'll come up with an ad design
you'll be happy with in time for the zoo's re-opening.
I thought the basic concept was perfectly fine.
I should've done a better job with the presentation. I'm sorry.
You can't possibly mean that.
It's the client. He's being way too picky.
Plus, this isn't the first rejection we've ever gotten.
What's with the droopy shoulders? Don't be such amateurs.
Wasn't it you who complained
about the workload and said you'd rather be a day laborer?
That's right.
You said BK Ad should stop skimping and hire more people.
I did hear we will be getting a new employee soon.
When that happens, let's kick it up a notch, okay?
You must've seen my application.
What's going on?
I want to get into BK Ad.
Help me out here.
Let's say you get it. But then what?
Here at Giant, we use something call the super glue method.
You win over clients by never leaving their side.
That's how we got the Century Thermos deal.
The method has never failed.
It's very you.
Fine.
I'll do what I can to help.
Mark my words.
I will win over my client.
You just wait and see.
What was that about?
I'm going to move to another agency.
Really? Where to?
A very big one.
Good thinking.
Giant may be called "Giant", but it's too small for you.
You won an international award.
You need to play in the big leagues now.
So all that's left is for me to do well, right?
You just wait. I'll make my debut before this year is over.
Sounds good. Go for it, Soran.
You know I will.
Let's eat. We need to fill our bellies for energy.
Wedding preparations are going well, right?
Things are very busy at the office, but everything's moving along.
Unless it's critical, allocate the work to someone else.
Hyeonjin, work shouldn't be your priority right now.
Both of you, your wedding should be your primary focus.
Don't forget.
I know.
It's our client. I won't be long.
Hyeonjin seems tense.
Am I mistaken?
I think it's because of the heavy workload.
I hope you're right.
Please give her the attention and support she needs.
I know her aunt is helping her,
but wedding planning is something a woman does with her mother
for support and encouragement.
I know you're busy too, but please take good care of her.
I will, sir.
Should we stop by for some wine?
Sure.
Why don't we put Director Ko in charge of the zoo project for now?
Are those my father's orders?
They're not your father's orders. It's my request.
As your fiance,
shouldn't I be able to ask you to focus on the wedding for the time being?
This project means a lot to me.
Please help me see it through.
Frankly, I thought I'd be able
to make you love me once we got married.
But seeing how you are these days,
I'm not so sure anymore.
What is it that you want to ask me?
Jiyun.
Do you not want to marry me
or have you not gotten over Lee Taebaek yet?
Please answer me.
We're going to get married anyway.
What does it matter what my answer is?
We're about to get married.
Isn't it natural that I'd want to know?
You must still be wavering.
Do let me know once you've made up your mind.
[Job interview]
I'm sorry about last night.
I am trying, but maybe I'm not trying as hard as you'd like me to.
If you're still unsure,
I think we should put the wedding on hold.
No. Let's just go ahead with it as planned.
I'll try harder.
He just won an international award,
and Giant is also making a name for itself in the industry.
Are you sure things are over between him and Hyeonjin?
Ever since Miss Baek returned to BK Ad,
they've pretty much cut all contact with each other.
Okay.
Keep an eye on him.
Yes, sir.
Thank you for coming.
You can go now.
Thank you.
I'm so sorry, but I have a meeting with my team.
Go ahead then.
We're here to hire someone who'll be working on your project.
I think it would be better if you stayed.
Okay. I suppose you're right.
Hello. I'm Lee Taebaek.
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Translation by KBS World
Transcriber & Timer: starstruck
Special thanks to Kakak
Coordinators: ay_link, mily2
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Is it true Lee Taebaek is at BK Ad?
Do you know that you rarely talk when you're with me?
What do you think about Lee Taebaek?
Please just give me one chance.
With that ad, I'll prove my worth to you.
Taebaek says he's ready to win you over with advertising.